Highway 95 Sports + Entertainment is a sales, marketing and brand consulting agency that provides a variety of services for our clients and is led by industry executives with 30+ years of experience crafting meaningful brand partnerships with the most powerful entertainment properties and sports leagues/teams in the world.

A tip of the cap to New England roots and values.  A place where a smile and a handshake matter. 

A road where thoughts are had, problems are solved, ideas are created and dreams are pursued.  A connection of family, friends, colleagues and deep rooted, meaningful relationships. 

Everyone has a Highway 95 in their life.  Where passion, positivity and determination inspire action and results for our partners in the incredible world of sports and entertainment.

·  Property Consulting

·  Sponsorship & Media Sales
·  Venue Naming Rights

·  Brand Consulting & Marketing Strategy
·  Athlete & Talent Representation

·  Experiential Marketing

·  Cause Marketing Amplification

·  Content Creation & Digital Marketing

·  Licensing & Promotional Products

Jim Tucker has 20+ years of corporate sponsorship experience, developing, negotiating, contracting and implementing integrated marketing programs for major brands & properties in the sports, media & entertainment industries.

Jim’s history of success spans a career that has included positions with the NFL, NASCAR, UFC, NBA and Los Angeles Dodgers, and he has structured global marketing partnerships between the biggest brands and sports properties in the world.  Jim is known for achieving results through a relationship driven approach and a strategic focus on understanding client needs/goals to deliver innovative marketing partnerships and solutions.

Jim earned his bachelor’s degree in sports marketing at the University of Connecticut, while working with the UConn Football Program under Coach Skip Holtz.  With interests that include being an avid outdoorsman and golf, Jim is a four-time marathon finisher and has completed an Olympic distance triathlon, while raising charity funds for the Leukemia & Lymphoma Society. 

A native of Connecticut, Jim currently resides in Marina del Rey, CA.

Highway 95's philosophy is a client first approach - our partner's success is our success.

Our current business partners and client list includes some of the top organizations across the sports, entertainment and media industries.

Please contact us for more information.

New global marketing partnerships have been created across the largest sports + entertainment properties in the world, and include blue chip partners such as: Unilever, Diageo, MGM Resorts, Sun Life Financial, Kumho Tire, Geico, Motorola, State Farm, Sanofi, MetroPCS, Dodge, Kraft, Ubisoft, Sony, Microsoft, Lionsgate, Verizon, AT&T, U.S Air Force, Cintas, Cub Cadet, M&M's, GSK, Toyota, and many, many others...